من هناك
02-28-2006, 11:35 PM
ذكرت صحيفة هآرتز اليوم ان لنادي ارسينال معلن جديد مهم للسنة القادمة وهو وزارة السياحة الإسرائيلية التي وقعت عقداً ب 612000 دولار لوضع يافطات كبرى على اطراف الملعب لدعوة الناس لزيارة الأراضي المحتلة.
لكن المحزن في الأمر ان هذا الملعب على اسم مجموعة الإمارات بمبلغ 100 مليون دولار (200 مرة اكثر من العقد اليهودي) سنة 2004. لقد دفع العرب كل هذا المبلغ لشراء اسم ملعب ارسينال تصوروا :(
كما ان إدارة ارسينال ذكرت ان الشريك الستراتيجي العربي لم يمانع العقد الإعلاني مع الوزارة العبرية.
لا حول ولا قوة إلا بالله
بدأ بعض الإخوة حملة رسائل إلى شركة طيران الإمارات لثنيها عن هذه الشراكة.
http://www.haaretz.com/hasen/spages/687532.html
ارجو من الإخوة نقلها للمنتديات الأخرى عسى ان تتجاوب الإدارة الإماراتية معنا.
Arsenal to promote tourism to Israel under two-year sponsorship deal
By Haaretz Correspondent and Agencies, By Ouriel Daskal
English Premiership club Arsenal will promote tourism to Israel under a $612,000 sponsorship deal signed yesterday. The two-year agreement, signed by Israeli and Arsenal officials in Tel Aviv, is the London soccer club's second with a Middle Eastern partner.
In 2004, state-owned Emirates Airlines bought the naming rights to Arsenal's new stadium in a blockbuster deal valued at more than $100 million. Arsenal officials said its Arab partner had no objections to the deal with Israel.
Under yesterday's agreement, Israeli tourism advertisements will be displayed on sideline billboards during televised games and on 450 screens at Arsenal's new Emirates Stadium, set to open in August. Israel will also run banner ads on the team's Web site. The televised ads will reach audiences in 198 countries, officials said.
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"We're delighted to be part of this. We think football is a great product, and we think it will assist Israel become a more popular destination," said Keith Edelman, Arsenal's managing director.
"There were over 700 million viewers worldwide when we played Manchester United, and we feel that we are a strong brand for all markets," he added.
The deal was signed by Edelman and Tourism Minister Abraham Hirchson. The ads will be launched at the beginning of the 2006-2007 season.
Hirchson said Israel would pay 350,000 pounds ($612,000) to Arsenal, and be allowed to display its televised ads for five minutes during soccer matches. He called it a "breakthrough" agreement with one of the top soccer clubs in the world, allowing Israel to reach "tens of millions" of viewers worldwide.
Hirchson added that the promotion deal was a departure from more traditional efforts at making Israel an attractive tourist destination. "We are changing the concept of tourism and are... looking for a newer type of marketing and we set England as a target," Hirchson said.
"This deal is a breakthrough in that [via] one of the top clubs in the world, with amazing prestige... Israel will become known as a preferred travel destination among millions of people in Britain, Europe and the world," he added.
Both Hirchson and Edelman said the deal was completed with the knowledge of officials in the United Arab Emirates, which does not have diplomatic relations with Israel.
"Before we strike any deal, we discuss it with our partners. This was the situation here as well," Edelman said, adding that the club strikes only one agreement per industry. This is the only tourism deal we intend to do," he said.
Hirchson said Israeli representatives had discussed the matter with Emirates officials at a meet in Jordan last year.
Yesterday's deal is Arsenal's second with Israel. Last year, the club announced a youth development program in Israel as part of the club's attempt to search for talent around the globe.
لكن المحزن في الأمر ان هذا الملعب على اسم مجموعة الإمارات بمبلغ 100 مليون دولار (200 مرة اكثر من العقد اليهودي) سنة 2004. لقد دفع العرب كل هذا المبلغ لشراء اسم ملعب ارسينال تصوروا :(
كما ان إدارة ارسينال ذكرت ان الشريك الستراتيجي العربي لم يمانع العقد الإعلاني مع الوزارة العبرية.
لا حول ولا قوة إلا بالله
بدأ بعض الإخوة حملة رسائل إلى شركة طيران الإمارات لثنيها عن هذه الشراكة.
http://www.haaretz.com/hasen/spages/687532.html
ارجو من الإخوة نقلها للمنتديات الأخرى عسى ان تتجاوب الإدارة الإماراتية معنا.
Arsenal to promote tourism to Israel under two-year sponsorship deal
By Haaretz Correspondent and Agencies, By Ouriel Daskal
English Premiership club Arsenal will promote tourism to Israel under a $612,000 sponsorship deal signed yesterday. The two-year agreement, signed by Israeli and Arsenal officials in Tel Aviv, is the London soccer club's second with a Middle Eastern partner.
In 2004, state-owned Emirates Airlines bought the naming rights to Arsenal's new stadium in a blockbuster deal valued at more than $100 million. Arsenal officials said its Arab partner had no objections to the deal with Israel.
Under yesterday's agreement, Israeli tourism advertisements will be displayed on sideline billboards during televised games and on 450 screens at Arsenal's new Emirates Stadium, set to open in August. Israel will also run banner ads on the team's Web site. The televised ads will reach audiences in 198 countries, officials said.
Advertisement
"We're delighted to be part of this. We think football is a great product, and we think it will assist Israel become a more popular destination," said Keith Edelman, Arsenal's managing director.
"There were over 700 million viewers worldwide when we played Manchester United, and we feel that we are a strong brand for all markets," he added.
The deal was signed by Edelman and Tourism Minister Abraham Hirchson. The ads will be launched at the beginning of the 2006-2007 season.
Hirchson said Israel would pay 350,000 pounds ($612,000) to Arsenal, and be allowed to display its televised ads for five minutes during soccer matches. He called it a "breakthrough" agreement with one of the top soccer clubs in the world, allowing Israel to reach "tens of millions" of viewers worldwide.
Hirchson added that the promotion deal was a departure from more traditional efforts at making Israel an attractive tourist destination. "We are changing the concept of tourism and are... looking for a newer type of marketing and we set England as a target," Hirchson said.
"This deal is a breakthrough in that [via] one of the top clubs in the world, with amazing prestige... Israel will become known as a preferred travel destination among millions of people in Britain, Europe and the world," he added.
Both Hirchson and Edelman said the deal was completed with the knowledge of officials in the United Arab Emirates, which does not have diplomatic relations with Israel.
"Before we strike any deal, we discuss it with our partners. This was the situation here as well," Edelman said, adding that the club strikes only one agreement per industry. This is the only tourism deal we intend to do," he said.
Hirchson said Israeli representatives had discussed the matter with Emirates officials at a meet in Jordan last year.
Yesterday's deal is Arsenal's second with Israel. Last year, the club announced a youth development program in Israel as part of the club's attempt to search for talent around the globe.